Urban Echoes

Editorial

2025

Overview

ivid Voices Editorial

"Urban Echoes" is an evocative photographic series capturing the vibrant pulse of modern city life. This project for Cultural Chronicles Magazine featured dynamic portraits and candid street scenes, weaving together narratives of everyday experiences with an artistic edge. Each image was meticulously crafted to reflect the urban environment’s energy and cultural diversity, creating a visual story that perfectly complements the magazine’s in-depth articles.

Work Process

8 Weeks

3 Weeks

Research and Discovery

Understand the market, target audience, competitors, and brand goals

3 Weeks

Creative Concept and Design

Develop visual elements like logo, colors, typography, and overall style

2 Weeks

Packaging and Product Design

Design packaging that reflects the brand’s identity and is functional

Results

Satisfaction Client

A clear, compelling brand personality that aligns with the values and preferences of the target audience with cohesive and appealing logo, color palette, typography, and packaging that visually represent the brand’s identity and attract customers. BEAUTE increased sales and attracts new customers while retaining existing ones.

Challenge

Appealing to a Diverse Audience

The beauty market is vast, with varying customer needs, preferences, and skin tones. Ensuring inclusivity and appealing to a broad range of consumers can be challenging while maintaining a focused brand identity.

Client’s Word

Client : Burner

Founder of BEAUTE

“Partnering with Henry boosted our market and increased sales by 40%! His innovative approach to our brand is amazing”